{"id":1072,"date":"2022-10-06T15:23:25","date_gmt":"2022-10-06T13:23:25","guid":{"rendered":"https:\/\/onivia.net\/en\/?p=1072"},"modified":"2022-10-06T15:31:23","modified_gmt":"2022-10-06T13:31:23","slug":"captacion-clientes","status":"publish","type":"post","link":"https:\/\/old.onivia.net\/es\/captacion-clientes\/","title":{"rendered":"\u00bfSabr\u00edas decir cu\u00e1l es la f\u00f3rmula perfecta para captar y fidelizar a tus clientes?"},"content":{"rendered":"

Puede que exista una extendida similitud en la mayor\u00eda de los mensajes que lanzamos a nuestros clientes o que realmente no estemos hablando directamente con ellos. De todo esto nos habl\u00f3 Maider Tomasena<\/a>, CEO de la agencia Fluo y Escuela de Copywriting, en el primer evento Give & Take abierto a todos los operadores<\/a>.<\/p>\n

EL pasado 29 de septiembre organizamos, junto a Nae<\/a> e Interxion<\/a>, un workshop<\/em> colaborativo en el que compartimos ideas sobre c\u00f3mo mejorar la captaci\u00f3n y fidelizaci\u00f3n de clientes en el sector telco.<\/strong><\/p>\n

El encuentro iba dirigido principalmente a los peque\u00f1os operadores locales, con el objetivo de ofrecer un espacio y herramientas para conocer los principales retos<\/strong> a los que se enfrentan estos en el momento de diferenciarse de operadores m\u00e1s grandes, ya sea en servicio, en precio o en el v\u00ednculo con el cliente.<\/p>\n

Empezamos con las tres claves que debe de tener un mensaje a la hora de comunicar<\/strong>; \u201cC\u00f3mo sobresalir cuando todos decimos lo mismo\u201d. La importancia del tono de voz y ser fiel a la personalidad de marca, conocer a t\u00fa cliente, y qu\u00e9 valor le aportas.<\/p>\n

Con la din\u00e1mica de la pecera compartimos retos y generamos conversaciones entre los diferentes operadores sobre casos de \u00e9xito y experiencias cuando tienen que enfrentarse a la captaci\u00f3n de sus clientes potenciales y obtener su fidelizaci\u00f3n.<\/p>\n

Adem\u00e1s, intercambiamos ideas y demandamos recursos al resto de operadores para afrontar cada uno de los retos.<\/p>\n

Por \u00faltimo, cerramos el evento con una visita al Data Center de Interxion MAD 3<\/strong>, en la que tuvimos la grand\u00edsima oportunidad de conocer c\u00f3mo es un centro de datos por dentro y todos los elementos que componen un emplazamiento especializado como este.<\/p>","protected":false},"excerpt":{"rendered":"

Puede que exista una extendida similitud en la mayor\u00eda de los mensajes que lanzamos a nuestros clientes o que realmente no estemos hablando directamente con ellos. De todo esto nos habl\u00f3 Maider Tomasena, CEO de la agencia Fluo y Escuela de Copywriting, en el primer evento Give & Take abierto a todos los operadores. EL…<\/p>\n","protected":false},"author":3,"featured_media":1073,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[54,36,39,34,50,38],"class_list":["post-1072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos","tag-cliente","tag-eventos","tag-network","tag-operadores","tag-operadores-locales","tag-trabajo-en-equipo"],"acf":[],"yoast_head":"\nGive&Take: La f\u00f3rmula perfecta para captar y fidelizar a tus clientes<\/title>\n<meta name=\"description\" content=\"C\u00f3mo mejorar la captaci\u00f3n y fidelizaci\u00f3n de clientes en el sector telco\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/old.onivia.net\/es\/captacion-clientes\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" 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